Although APAC is a region with a high growth rate, marketing resources are often insufficient, making it important to prioritize and focus resource allocation, and ABM in particular seems to be a likely solution. However, the reality is that belgium phone number resource ABM is expected to be too much of a solution to all marketing issues, so this session dispelled that image of it as a panacea and introduced an example of a method to evaluate the readiness level for formulating an ABM strategy.
In addition, elements of ABM success were introduced, taking into account the characteristics of APAC, including the best way to get started, how to create success stories necessary to gain buy-in for ABM, how to establish scope, how to assess an organization's readiness, how to identify capability gaps and collaborate with key stakeholders.
When I spoke with Nickey Briggs, who was in charge of the ABM session, he made the following comment about Japan:
“ because of the strong relationships between sales and customers.”
— SiriusDecisions Nickey BriggsThe above is a quick report of the event, but we will provide more detailed reports on some of the sessions at a later date. I hope that global corporations will strengthen their collaboration with APAC, including Japan, and that this region will become even more popular in the future. 2BC will also make full use of what we have learned at this event.This is the second article in a series about Marketing Nation Summit 2017, hosted by Marketo.