The next important step is audience analysis. You need to understand who the end consumer of your product or service is. How popular is it, how many people will want and be able to pay for it? What needs and problems does it solve?
These are important questions to clarify before you begin developing a marketing strategy.
What methods can be used?
Polls.
Interview.
Internet research.
The next step is to divide engineer data package the audience into segments, for example by location, age, gender, profession, triggers and other criteria.
With the help of such a detailed analysis, you can easily understand what exactly you need to offer your client, what product will definitely interest him, and which will not.
Create a customer journey marketing (CJM) that aligns with your target audience.
Customer journey
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This step is necessary to understand which channels for distributing information are most suitable for you and how to attract attention to the company.
Competitor Analysis
Each of your competitors is a market player that operates in the same field/segment as you. You need to determine which of them is the leader and which is the outsider. What methods do they use? Track competitors in other countries as well.
What do you need to study for this? Absolutely everything. Open your competitors' website, analyze their social networks, consider what advertising campaigns they conduct, how the audience reacts to their posts. The next step is to analyze their product promotion methods.
At this stage, you will already understand what the market looks like, how much you can earn, how to expand your product range, where and how to advertise, what marketing techniques can help you, and which, on the contrary, will not work. This analysis will tell you what really working tools there are.
Development and promotion of a unique selling proposition (USP)
This step is one of the most important. It is necessary to determine how the product will be positioned, what its competitive advantage will be, what is the difference from competitors.
How to structure the work at this stage? Collect all the information received earlier and pass it on to the marketer, then involve a copywriter and competently, succinctly and clearly compose your service proposal. This stage will help the client form a real idea of your work.
This is one of the most important steps. Based on the research conducted, it is necessary to determine the company's positioning: how it differs from competitors, what advantages it and its products have. And it is also necessary to formulate unique selling propositions for customers.