Analyze the effectiveness of your lead magnets

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There are three stages of the buying journey: awareness, consideration, and decision. Awareness is the first stage where potential customers become familiar with your brand and what you do. In this stage, you’ll want to offer educational content that highlights your target audience’s pain points and shows how you can provide solutions to those pain points.

Let’s examine an example of a website that does this well with its lead magnet.


Source:Watch
Not all lead magnets need to be e-books or usa phone number list templates. Sometimes an interactive element works well too. For example, Looka is an online design platform that allows people to create logos for their brands, and they also have a free business name generator that works very well as a lead magnet for their site.

It's especially useful for people at the beginning of their customer journey because, if they don't have a business name yet, they won't be quite ready to design a logo, but this tool can help them get to that point, which is great for Looka and for their potential clients.

Then we have the consideration stage, where the customer has defined a problem and is now starting to review available options that can help solve the problem. The types of lead magnets you can create for this stage include templates, brochures, or free trials that can give potential customers an idea of ​​how you can help them.

And, to give you a practical example, here is a website that has done a great job of creating magnets for this stage.