intend to create a contest online or on social

[muniyaakter]

Coca-Cola’s “Share a Coke” campaign invited users to share photos of their personalized bottles with the name of the person they wanted to share the drink with, resulting in great user engagement;
Airbnb launched the “Live There” campaign , inviting users to share photos of their trips and experiences in the city where they were;
Starbucks , which created an interactive experience on Instagram, asking consumers to create and share photos with their favorite beverage. Not to mention the massive sharing of misnamed cups…


Domino's Pizza launched a contest a few years ago that offered taiwan consumer mobile number list free pizza for life to those who tattooed their logo . The contest went very well, but ended very badly; the company would have risked bankruptcy if the campaign had continued and stopped everything, apologizing to users but guaranteeing free pizza to people who had already signed up.


And McDonald's has decided to replicate the tattoo contest to sponsor its Crispy McBacon: whether you decide to tattoo it on your skin or through the use of filters created specifically on Instagram or TikTok , you can enter the prize competition (we'll see how it ends).
These campaigns have generated a lot of authentic content and increased brand visibility , but be careful what you promise your customers ( don't be like Domino's Pizza ).



If you media, you will first have to study the specific legislation very carefully : in Italy the legislation on this is much more complex and rigid than in America and you could risk having to pay very high fines.

Bonus: 3 Tips to Follow for Successful UGC Campaigns
But could we Marketers ever leave you without giving you three tips to make your UGC campaigns even more effective?

If you know us well, you know we could never do that…