Conversion Rate
Conversion rate measures how many visits or impressions it takes before a russia contact number whatsapp n app user completes a desired goal. It can be a sign-up, a purchase, or another action.
New visitor conversion rate
Return visitor conversion rate
You’ll see that first-time visitors interact with your app differently than returning visitors or loyal customers.
11. Average Screens Per Visit
Average Screens Per Visit
The average screens per visit metric shows how many screens a user goes through before they exit the app. The higher the number of screens a user sees, the higher their engagement level on the app.
This is more of a vanity metric because if a user visits ten screens but doesn’t make a purchase, it has no effect on the bottom line. But an app serves other purposes (not only sales), so you may still benefit from users visiting many screens and pages per session.
12. Bounce Rate
Bounce Rate
The bounce rate helps marketers track customer engagement – how many unique users from your active customer base looked at one app screen during a session. Even if a user scrolled the screen, tapped through images, or read content, it will technically count as a bounce because they never visited a second screen.