There is one thing that every web marketing specialist loves:

[phonenumber]

The origin of each visit and each conversion is potentially traceable and measurable thanks to web analytics tools. Whether the purchase on e-commerce comes from a newsletter sending strategy or from a Google AdWords advertisement, thanks to traffic acquisition reports, each action can be traced back to a specific source of origin.


Traditional marketing, on the other hand, often lacks this precious feature. How do you measure the success of a paper flyer distribution on e-commerce? And how do you attribute online purchases to the power of traditional channels? In this article, I'll give you some tips to make what theoretically wouldn't be traceable perfectly traceable.


And all those direct visits in web analytics tools shareholder phone number list will be just a bad memory! The UTM tracking system traffic-acquisition The main and most widespread free web analytics tool is undoubtedly Google Analytics. To track incoming traffic, the Google platform uses the UTM system, or Urchin Traffic Monitor.


This system allows you to associate some parameters to each link that identify fundamental elements of the visit, of which three are the main ones: utm_source, which identifies the source of traffic. For example, “direct” identifies traffic coming from the website (those who type the URL directly into the search bar), “organic” those coming from a search engine, “social” those coming from social networking sites.