to connect the dots of

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GA4 alone understands when there has been a purchase, a new contact and especially will be able the different channels that then led to the final event.

The main reports are 3: Realtime, Engagement and uk number for whatsapp Exploration.



But you can create a large number of reports from scratch, or have a few that are suitable for your site by changing the Variables in the Exploration section.

user loyalty report on google analytics 4 what does dau mau wau mean
You will also find new report nomenclatures, more suitable for measuring customer loyalty such as DAU/MAU and WAU/MAU.