If you aren't using PowerBI or integrating SEO with PPC

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In his presentation at SearchLove 2018, Wil illustrated 10 data visualizations that provide greater insights and provided examples from local search, e-commerce, B2B and B2C, PPC or SEO. Wil's insightful and revealing dashboards from PowerBIOne of Wil's many insightful and revealing dashboards from PowerBI In short, big data has helped Wil's company change customer conversations, prioritize workloads, get things done faster, and win at SEO.


Here are his main points: Wil's company changes conversations with clients - main points Link to slides How Distance and Intent Shape a Local Package Rob Bucci, CEO of STAT Search Analytics Rob Bucci, CEO, STAT Search Analytics Rob Bucci is the former CEO of STAT since MOZ recently acquired the company, as you can read here .


Rob talked about why local search car owner phone number list is important and how you can improve it. He referenced an article from Think With Google that revealed that Google has seen an increase in local searches where people aren’t explicit about their local intent.


This is because people are increasingly learning to expect Google to understand what they want when they simply use a word or short phrase (e.g. “pizza”). Therefore, don’t ignore keywords with implicit local intent. Google is interpreting implicit local intent, so as SEOs, we need to know how Google is thinking and responding.