One of the biggest challenges for content creators and marketers on social finland email list media platforms, including LinkedIn, is audience reach and engagement. Even if you have a large number of followers, it’s important to understand that only a small percentage of those followers will organically see your content.
Follower engagement will gradually decline over time. People who once actively engaged with your content may no longer view your content regularly, so they may forget about you or your brand.
Social media algorithms prioritize content based on a variety of factors, including recency and user engagement. So if followers haven't interacted with your content in a while, they're less likely to see it in the future. Additionally, the sheer volume of content on these platforms means users’ feeds are constantly competing for attention, making it easy for your posts to get lost in the cacophony.
This is where LinkedIn profile ads come into play. By using ads, you can re-engage followers who may have fallen away from your following, remind them of the value you provide and reconnect. This is especially important for thought leaders who serve as brand ambassadors, as it is critical for them to remain visible and authentically connected.
LinkedIn ads also provide greater control over who sees your content. With organic posts, you rely on the platform’s algorithm to determine your audience. In contrast, when you promote a post as an ad, you choose your audience. This targeted approach ensures your content reaches the professionals you want to connect with, whether that’s people in a specific industry, role or company.