How to create a site architecture that benefits users and ourselves?

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But, not easily discouraged, the team decided to use the opportunity to evaluate how to address the general architectural problems that had arisen over the years in relation to the huge volume of content present on the site.


The challenge for Hubspot At the outset of this massive undertaking, the HubSpot team asked themselves some big questions, which fell into four main areas Contents: How to make your blog catalog easier to use and search? How can we make our use of tags and filters more intentional? How can we ensure the quality of the information we publish?

How to connect SEO team insights to produced content? Architecture: How do we set up pillar/cluster architecture behind the scenes? How can we create a structure that allows business owner phone number list us to scale when working with large amounts of content? How to design a uniform linking structure that will simplify content production and linking procedures in the future.

After a full audit of their blog content, they grouped the content by topic and then segmented it into “cluster lines.” For more information and best practices on how to do this, you can download our guide here.

SEO: What is the most effective way to track topic-level rankings? How can we make better use of our crawling budget? How can we make better use of our internal PageRank? Impact The team had an idea of ​​what they expected to see from the implementation of their strategy, but they were aware that on a project of this scale, there might be some surprises in store.