While some sources have a more scientific approach

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Others tend to be based on individual experience. However, we can all say, as SearchEngineJournal also confirms , that the three pillars of modern SEO are Authority, Relevance, and Trust.


With these values ​​in mind, I decided to tackle my first real SEO project. After working in different product areas on the web and serving the needs of thousands of webmasters, I knew I wanted to do something for the online betting area for Swedish users.


Specifically, a guide that would band phone number list provide users with objective reviews of various betting sites. Before deciding on a specific area to focus on in this field, I knew I had to do proper research to better understand the users and their needs.


Here's how I did it. Find relevant keywords Keywords tell a story. More importantly, they provide better context to understand end users, no matter what industry you’re focusing on. My approach is to start with the basic generic keywords.


As mentioned, in my case that would be “gambling” or maybe “online betting.” So, as a first step in defining my topic area, I entered these two very broad keywords into AccuRanker to get a sense of their average monthly search volume.