Communication – the 7th essential skill of a digital planner

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Have you ever got half way through a discussion and realised that everyone in the room has entirely different perceptions of what it is you’re talking about?

It’s really surprising how terms considered to be common place can easily take on entirely different meanings.

Communication – an essential part of the digital strategist’s skill-set
bud caddell digital strategy

I adore Bud Caddell’s definition of an effective digital strategist, particularly the need for strategists to have an obsessive curiosity of brand, business, culture, behaviours, technology and production (as taken from his Digital Strategy 101 presentation above) – but I think the art of communication is certainly a too often overlooked skill that strategists need to develop and nurture.

Here are my top tips to perfecting the art of communication in digital, so that you saint kitts and nevis email list 10828 contact leads can avoid confusing your stakeholders.

1. Avoid ‘term slippage’.
Without a shared definition placed on the table ‘term slippage’ will throw your idea entirely off course.

In such a new and quickly evolving industry, new acronyms and definitions pop up every day. As a digital ‘expert’ it’s your role to know and stand by the terms of the industry. But in an eagerness to be across the latest digital trends you may find yourself using new language, and too often these terms are poorly explained and not fully understood by those that matter.

Your stakeholders rely on you to be the expert of all things digital. So when you talk about digital concepts you need to explain them in context of the wider world, because if you don’t, your grand ideas run the risk of the ultimate failure – being misunderstood. Their value to the organisation, and the customers you’re trying to reach will be lost.