The current situation on YouTube shows an interesting polarization in optimal content length.
On one hand, YouTube Shorts are incredibly popular, with around 100 billion dominican republic email list views per day.
With Shorts, viewers can simply swipe through content without having to actively choose what to watch next. Algorithms provide content continuously and viewers can easily skip anything that is not of interest. "You're not actively searching for anything," Cannell explains. “Content comes to you.”
On the other hand, long-form content of 25 minutes or more is booming, especially on connected TV screens, with YouTube now outpacing Netflix in U.S. households. Long-form content is suitable for viewers who want a more immersive experience.
For businesses entering the YouTube space, Sean stresses that being successful doesn’t require expensive equipment or a complex production setup.
He recommends using tools like Loom, Zoom and Camtasia to create professional content. These platforms are particularly effective for business-to-business (B2B) content, as screen recordings and simple presentations often resonate more than well-produced videos.
YouTube Shopping represents a significant advancement in the way creators and brands monetize their content.