Facebook - Instagram - Advertising - Updates - 2025 - Advantages - Placements

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"Advantage Plus Placements does a really great job, and typically, you get a better cost," she explains.

Many advertisers are concerned about limiting their ads to specific platforms, especially Instagram. However, Zirker's analysis of numerous accounts through its affiliate program shows that even democratic republic of the congo email list without limiting placements, around 60-80% of ad budgets typically go to Instagram, where audiences respond most positively. The algorithm effectively identifies where your ads perform best.

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By looking at data from multiple accounts, Zirker found that Facebook audiences were sometimes even more valuable to some businesses than Instagram audiences. This demonstrates the importance of letting the algorithm optimize all available placements, rather than limiting them based on assumptions.