Content marketing strategy for the dental sector

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“If you’re not on the Internet, you don’t exist” is one of the most true phrases of our era, don’t you think? Digital media and the communication and experience revolution taking place in them are, without a doubt, the great event of the century. More and more brands are opening their eyes and starting to work at full speed on their digital content marketing strategy, often not very clear about how to do it, but certain that it is extremely important. And it is, but the “how” is what will ultimately determine the positive or negative impact of these strategies for each brand.

In the vast universe of content types and brands, each sector has developed a kind of “ how to ” or how to manage its image in the digital environment, which has set specific guidelines and trends to follow; for example, in the dental field, which is expected to have a total revenue of 36.8 billion dollars by 2021 ; most likely driven, to a large extent, by digital content marketing.

Content marketing for dental and oral care specialists is extremely unique, as it is a service that we all need in our lives (taking care of our teeth) and the criteria for choosing one dental studio or another largely depends on austria mobile phone number list the image between one provider and another.

Nowadays, what is one of the most effective ways to be chosen by users over other competitors? The recommendation in the spaces that we all share: digital spaces. So, here we will propose some points to consider regarding content marketing if you manage a dental center, you are a dentist and you are interested in having more digital visibility or you are part of the marketing department or agency that manages dental content.

1. Aspirational images
Content marketing for the dental industry

What does a dental center sell? It is not painful procedures or the placement of uncomfortable braces in your mouth that will not allow you to eat anything solid for days. Or at least, these are not the things that attract our attention when purchasing a dental service, but the end result of these often painful and uncomfortable procedures.

Smiles are for sale, a long row of white teeth as a letter of introduction, which shine on a bride's wedding night, which open the doors for you in a job interview and participate in your photographs as the protagonists. What sells is a smile of white teeth; and this type of "aspirational" images represent one of the most common types of content when we work in content marketing in the dental sector. In other words, you must have a rich image bank of people smiling, enjoying common moments in life but framed in a big smile, which must be a central point of the image. Both photographs and illustrations, all must have the power to "inspire", "make you want" that experience that is shown and it seems to be even better when you have beautiful teeth to show.