Duplicate content: an obstacle to your SEO?

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Nowadays, being visible online has become a necessity for companies that want to sell their products on the Internet. But did you know that duplicate content can actually affect your search engine rankings?

According to a 2022 study, nearly 67% of web pages contain duplicate content, which can significantly harm your ranking in search engine results.

Duplicate content refers to the presence of identical or very similar content on several different web pages. It can be the result of poor content management, accidental duplication, or even a misguided copy-paste strategy of content from other websites. Whatever the cause, duplicate content is likely to reduce your online visibility and therefore your ability to attract customers. Fortunately, to avoid jeopardizing your SEO efforts, there are ways to protect yourself against duplicate content and make your products stand out in a prominent position on major search engines.

Increase the performance of your product pages on the web

Index

1. What is duplicate content?
Precise definition of the concept of duplicate content
The different types of duplicate content
The risks of duplicate content
2. Why is duplicate content an obstacle to SEO?
Basic operation of search algorithms
Why duplicate content can dilute your website's popularity
Negative consequences for organic traffic and conversions
3. How is duplicate content detected?
Online tools to identify duplicate content
Detection Tools Features
How to analyze results and identify duplicate content issues
4. How to avoid duplicate content?
Create original and unique content
3 tips to minimize content duplication
1. What is duplicate content ?
Precise definition of the concept of duplicate content
The concept of content duplication emerged with the advent of the Internet and the algeria mobile phone number list proliferation of websites. Often, website owners tend to reproduce or copy content from other websites, intentionally or not, in order to enrich their own content.

Duplicate content is a term commonly used in SEO ( Search Engine Optimization) to describe the simultaneous existence of several pages with identical or very similar content accessible at different URLs .

The different types of duplicate content
There are 2 types of duplicate content that can impact your website's SEO:

Primary or " boilerplate" content : This is original content that has served as a basis for creating other content, without apparent modification;
Partially duplicate or " near duplicate" content : This refers to content on a site that has been copied and then modified.
Additionally, according to Google, duplicate content can occur:

within the same website ( internal duplicate content ) – This is the least serious type of content duplication, but it can affect a site’s SEO. It occurs when the content management system (CMS) generates pages with different addresses but the same content, such as between desktop and mobile versions of a site.
or between different websites ( external duplicate content ) : this form of content duplication is more serious, especially between e-commerce sites or marketplaces . It can occur even in the case of identical product description sheets.