In Content Marketing the blog does matter.

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The Spanish Juan Merodio, expert in Digital Marketing and Communication, explained in a conference on How to sell to clients using Content Marketing , that many entrepreneurs believe that because their product or brand is not a means of communication, they think that web portals only work to spread news. It is a mistake to think that you do not need a blog, because it is quite the opposite. You do need one.

A blog has multiple functions, first because it becomes the voice of the product. Even if your brand is a swimsuit brand, having a blog or a website is important to attract and capture a future and possible client. Second, because that blog or web portal is what converts the user into a client, placing the purchase option in a single click.

How to be successful on the web?


Although you already know how Content Marketing works, there are cases in which you albania mobile phone number list may be doing that part well and still not be satisfied with the results. This happens because you have to be aware of how the web and Google's algorithms work.

For this year, Google released new algorithms, which are nothing more than mechanisms by which this search engine indexes all the web portals that exist for their visits, quality content, SEO to be successful , keywords.

These are the points you should keep in mind for web positioning:

Quality Content: This not only includes good writing and correct spelling, but also takes into account that the content is original and creative.



In turn, the entire process must include SEO, which – explained in a simple way – is the way in which search engines, such as Google, take you into account to appear in the first results on the web, highlighting your brand above the competition.

Another phenomenon is smartphones. Blogs must change their structure and adapt them to cell phone formats because that is where people are accessing information.