Renewable innovation: Johnson & Johnson
Social issues: GoogleSure, a big brand may have a greater budget and a larger marketing team. But if you understand your personas, have identified the key digital channels to use, and know what australian business email list content works, your small business is on the way to online success.
You can also consider Corporate Social Responsibility (CSR) to engage customers on issues that matter to society such as the environment or racism.
Look at 16 brands doing CSR successfully to get inspiration.
What is a digital marketing strategy?
A good digital marketing strategy lies at the heart of any successful organization. It aims to guide all your marketing activities so make sure you make time to research and plan from the start.
What makes a good digital marketing strategy?
What makes a good digital marketing strategy?
There are several steps that can help you create a powerful digital marketing strategy:
Set your SMART goals - It’s crucial to know your goals, establish realistic KPIs, and create a plan to get there.
Clarify your audience - Know who your target audience is and build personas to pin down their pain points. Don’t try to target everyone!
Conduct an analysis - Understand what marketing activities were successful and unsuccessful in the past.