For example, do you want to reduce the workload for russian email address marketing staff by automating repetitive tasks such as data entry? Or do you want to reduce the time spent on answering customer queries?
Alternatively, you may want to boost conversions because, although web traffic is high on some pages, the conversions do not match the interest.
Be clear on what your goals are from the start so you can bring in AI capabilities that help achieve them.
Step 3: Look at your data
AI loves data so it’s your job to gather the right data for it to analyze. What we mean by the ‘right’ data is information that’s accurate and relevant.
So review your existing data sources such as website analytics with GA4, customer purchase history, email metrics, and social media metrics.
You may already have garnered insights from your data. However, you can use AI tools to dig deeper to get insights on trends, patterns, and opportunities for improvement.
Step 4: Select your AI tools