Aksi Marsovich
Intergalactic expert
We sign a contract and start working. We create and design a group, for example, on VKontakte, prepare and publish posts, hold contests, make guest posts, set up and launch targeted advertising. A number of clients, active telegram number data with whom we have been working for several months, are satisfied with the results of our work in social networks, and there are clients who, almost a month after the start of our work, make hasty conclusions and terminate the contract with us.
Why does this happen?
Firstly, social networks are mostly Russian roulette. There are areas of activity that are well suited to social networks; it is enough to work professionally with a group for one or two months, and the client starts to receive the necessary feedback or, at best, clients from the group. Accordingly, there are also areas of activity that do not find their clients so quickly in social networks, for example, companies with services of limited demand or with non-traditional goods and services. As an example, I will give a couple of examples.
Areas of activity that do well on social networks:
beauty sphere;
entertainment theme;
children's clothing;
sale of automotive products;
delivery (sushi, pizza);
and many others.
Areas of activity that do not do so well and quickly in social networks:
consulting (training, courses, etc.);
services of lawyers, accountants and financiers;
restaurant business;
construction;
sales or services on the b2b market;
and many others.
Secondly — and this is one of the key misconceptions of many companies — you cannot expect a quick return on your work in social networks. In the best case, the first results and interim conclusions can only be made three months after the start of work. The first month is spent on branding, compiling, coordinating the content plan, forming and publishing the first posts and attracting the first subscribers to the group. The second and third months are active work with contests, guest posts, during which time the group gets a minimum number of subscribers (500-1000 people), who provide the first activity in the group. Subscribers begin to “like” and “repost”, actively participate in contests, ask questions, ask something, take an interest in the company's services or products, the first clients appear who actually signed up for something through the group or purchased something. It is after 2-3 months from the start of work on the group that you can make the first interim results of assessing our work on promoting your business in social networks.
Thirdly, it is the content itself, prices and unique selling propositions. If your content is not interesting, not unique, if your prices are higher than the market average, and your unique selling propositions are boring, then despite all our efforts, we can say 100% that nothing good can be expected from your company's presence on social networks. I have been working in the field of Internet marketing for 10 years, and, to my regret, I have not yet met a single company in Novokuznetsk that generates "tasty content", that is, content that you want to read, watch and share with friends and acquaintances.