Design the newsletter with specific features and structure

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Newsletter: This is the perfect tool for segmenting your readers, as it will offer you the possibility of sending certain information to some and other information to others, generating a lead nurturing strategy to build customer loyalty, or focusing your efforts on another specific objective.

Blog: These are intended to reach more users, since anyone who performs a search could find the information you have to offer them through your blog. It is a more global strategy that can cover all types of users without being segmented.

As
Newsletter: In addition to the latest information, offers and relevant data , a newsletter offers the possibility of including links that direct traffic to your website.

Blog: Blogs usually focus their efforts on the specific information that the user is looking at at the time they enter this website.

Because
Newsletter: Statistics indicate that 64% of users will open an email just because they trust the brand that is sending it to them. In this sense, one of the most effective ways to generate a relationship, attract conversions and make sales is knowing how to create a good newsletter.

Blog: Blogs may not generate as many conversions, but they can reach many more users who could become customers in the long term.

How to make a Newsletter?
There are some key tools that you could use in the process of how to make a Newsletter if you do not have a specialized department for it. What you always have to keep in mind is a series of simple steps that will help you formalize the sending of email services to distribute your newsletters:

Choose an e-mail service if you don't have one. This is in order to distribute your newsletters in bulk.



Proceed to send the newsletter to your list of contacts or current subscribers.

Keep track of your email statistics, as it is necessary to measure the impact to verify whether your strategy is effective or not. Check the opening rate and the clicks received by the links in your newsletter.

How to design a Newsletter?
Designing your newsletter well will help you capture the attention of your readers and invite them to continue enjoying the content, follow the links and connect with you. These tips will help you answer how to design a newsletter effectively.

Define your focus for each newsletter and avoid going off topic. Don't spread yourself too thin, but keep it short and have a minimum and maximum amount of content for each delivery.

Don't over-promote and try to make your informational content 90% valuable content, cayman islands lists while promotions only make up 10% of the newsletter.

Create a participatory format that invites the reader to interact with it, include videos, GIFs and similar elements giving them the opportunity to see them to expand their experience.

Write a good subject line, as this could make the difference between your subscriber opening your email or not.

Explore these design options to discover how to create a good newsletter , attract, retain and recover some customers through an excellent email marketing strategy, which remains