Link building strategy: why is it key to good SEO?

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o let Google know that you are a reference in your sector, you don't just need to create content: you also need to worry about inbound links. Below, we tell you more about link building.

Brands, in order to improve their web positioning and attract more customers to the sales funnel, optimize their site for search engines by implementing SEO strategies.

However, to be in the top positions it is not always enough to find the perfect keyword or have the best content, but it is necessary to apply strategies in a comprehensive way and include techniques such as link building.

Considering that 90.63% of websites do not get organic traffic from Google , a good link building campaign can position you as an expert brand in the area and attract more traffic than you could imagine.

What is a link building strategy?
Link building is the process of acquiring links from other websites to yours.

This strategy aims to increase the number and quality of inbound links, allowing you to gain referral traffic and increase Domain Authority (DA), two of the most important criteria in Google's algorithm.

In addition, a link building service delivers good results shortly after implementing the strategy.

Key points of a link building strategy
Now, carrying out a link building strategy is not as simple as it seems, but you are going to need to execute it if you want to increase traffic, especially considering the correlation between backlinks and organic traffic.

To do this, there are a number of key points that you should consider :

1. Create content that generates links
One of the most popular techniques, put into practice by 76% of marketing professionals , is the creation of content specifically for link building.

One way to carry out this strategy is by creating free tools that solve the needs of your audience and help you obtain backlinks naturally.

For example, HubSpot's free signature generator provides value to users and encourages them to share the link on other websites because it's a tool that can be useful to anyone.

By working hard to create value for other users, you will become a valuable resource for them and they doctors email list will not hesitate to direct links to your site.

2. Update old content
As time goes by, it is normal for you to generate new, more important or updated content, so the content already published is left behind.

However, some of this content can still be useful and deliver a good number of backlinks.

To recover its value, verify that the information is still correct and update it with recent data.

3. Request links to your content
A link building strategy is all about giving and receiving, so if someone uses your content to supplement their information, it's a good idea to ask for a link back to your site.

To do this, contact the administrator of the website that made a referral and kindly ask them to leave a link to your content.

Take advantage of this opportunity to offer similar content that may be helpful and thus establish a mutually beneficial relationship.