How to sell based on your Google ranking?

[Dimaeiya333]

You already have your web business, but now how do you get more clients and sales? To do this you must achieve a better positioning in Google, therefore it is vital to consider different factors and understand how they interact with each other to rise in the SERPs. Discover and apply the following keys.

Google positioning is the prelude to successful monetization. The problem is that it is not always clear how positioning works.

You know a strategy is working when the numbers are improving, but what's behind a domain at the top of the SERPs?

Factors such as content quality, keyword selection and the ability to interpret search intent are essential if you want to know how to rank a site on Google.

How to achieve positioning in Google? Some keys
Below, you will learn about the interaction between the different aspects that serve to position your business on Google and how you can optimize your positioning strategy.

Use keywords wisely
A site can rank on Google in a short time, but not necessarily for keywords that represent sales opportunities.

This happens when you pay more attention to search volume and competition than to the needs of your target audience.

For example:

Tools like SEMrush and Ahrefs allow you to analyze the search volume and level of competition for a specific keyword. Assuming you have a home mechanic business, but the keyword “home mechanics” is highly competitive, you may decide to choose keywords with lower competition, since they are easier to rank for.

Imagine that a simple keyword is: “original spare parts for (car brand)”, and indeed, you manage to rank for this keyword. The problem is that your business doesn’t even sell spare parts.

Going further, if you load your content with keywords that are irrelevant to the reader or book your list do not correctly distribute the text so that it is natural, you will be incurring in a bad practice sanctioned by Google.

Of course, it is important that a keyword is not impossible to rank for, especially if the interest is in how to rank on Google for free, without the need for paid advertising.

However, the goal is for your business to provide value to customers. Therefore, the priority is to define a content strategy that takes into account the needs of the public.

Create pages for your product or service
Google works as a ranking system where several algorithms intervene. To determine which sites should occupy the first positions, the context of the information and the relevance of the pages are taken into account .

In this process, Google evaluates a website's ability to respond to the user's search, as well as the usefulness of that response.

Therefore, if you have a business, it is preferable to create specific pages for each service or product, so that it is easier for the user, and for Google, to interpret the purpose of your website.

For example: