Find out why digital PR is different from traditional PR.

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Among the digital marketing strategies you can find public relations, key to boosting your brand's visibility and capturing leads. Learn all about the digital PR strategy and how it differs from traditional PR.

Public relations (PR ) are an essential tool for establishing effective communication with your target audience. With the growing presence of social media and digital media, they have evolved into a more interactive and dynamic approach.

Keep in mind that according to figures from Statista , a person surfs the Internet for almost 7 hours on average per day , which indicates that it is relevant to complement your traditional strategy with digital media. But first you should know their differences and how to carry out this plan. We explain it to you step by step.

What is digital PR?
These are public relations techniques and tools applied to digital spaces, such as: social networks, streaming platforms, forums, websites, blogs, among others.

Its main objective is to achieve greater brand recognition and consideration by publishing content on mass digital media. With this, you can boost the trust and credibility of your target audience, while influencing their purchasing decisions, building a community and strengthening your brand's reputation.

One of the main tasks of digital PR is based on building links through the creation of content marketing, which consists of other authoritative websites recommending your publications in their own content through a link.

You can also turn to other methods , such as influencer mentions, live streams, and social media posts.

Differences between digital PR and traditional PR
On the one hand, the traditional PR model focuses on strategic communication through classic channels, such as newspapers, magazines, radio, television and face-to-face events, whether conferences, cocktail parties, fairs or contests.

On the other hand, the digital PR model usually has a greater reach and provides cambodia lists the opportunity to customize campaigns according to your target audience, which are executed on digital platforms.

In addition, and according to SEO statistics , link building helps you improve the positioning of your website in search engines like Google, which is key to increasing organic reach.

Digital PR
How to create a digital marketing PR strategy?
The first thing you should do when defining a digital public relations strategy is to clearly establish the objectives to be achieved, which may be to increase brand visibility, strengthen relationships with digital media, capture leads or generate engagement with your current audience.

Once you define this point, proceed with the following step by step:

1. Identify your target audience
By defining this point precisely, you can focus your digital PR strategy on the people or companies most likely to be interested in what you sell. It is important that you characterize it in the most detailed way possible to reach the right people and thus maximize the return on your investment.