The advertisement is set up on an auxiliary (intermediate) page. It is also called a substrate. In most cases, this is some kind of review or article.
This type of sales model is used to actualize the needs of a potential buyer. After reading the article, he will form an opinion about whether he needs this product at the moment and how it will help solve the problem.
The "Substrate" Sales Model
Source: shutterstock.com
This “solution to the problem” will be a link to a landing page that lists the characteristics of the product (service) in detail.
This scheme is used if:
the product is exclusive, but people do uk phone data not understand its value . The article is intended to tell in detail about the features of the product: what needs can be satisfied with its help, what is its demand, etc.;
difficulties arise with moderation in social networks . For example, moderators block advertisements. Using a backing allows you to solve the problem of access to a profile group.
Ways to implement this sales scheme:
Method 1 :
Publishing an article or review on your website. The text must contain a link to the landing page. The customer flow looks like this: Advertising → Article on a separate website → Landing page → Applications/orders.
Method 2 :
Posting an article in a social network group. The review should contain the landing page address. The buyer's path in this case is as follows: Advertising → Article in a group → Landing page → Applications/orders.