Presented the first industry rating TOP

[ishanijerin1]

Communication
The last point we want to pay attention to in this article is communication with customers of the official representative. It is very important to respond to user reviews and questions, to work with objections. The representative's answers should correspond to your communication strategy.

How not to answer:

in a negative tone;
template responses, without really norway phone data delving into the text of the review;
encourage the purchase of another product in response to a negative review. In this case, it is better to offer an alternative to the selected product, rather than offering another one.fluencer base is very extensive and segmented in detail: by gender, age, geo, presence of children and their ages, car branIn April 2022, the AMDG team released the first industry rating in the Banks segment, assessing the quality of reputational work in this segment for 2021. The rating was a pilot and included 24 Russian banks. AMDG specialists conducted marketing research, calculated coefficients and assigned points to each bank.

The rating turned out to be useful and informative, it allowed us to understand how exactly a brand's reputation is formed online, it revealed the strengths and weaknesses of the communication policy, it helped banks formulate an online development strategy. And we decided to go further.

To analyze the first half of 2022, our team decided to compile a reputation management rating for the 100 largest banks in Russia .

Rating Methodology
We standardized all the integral assessment indicators to reflect them on a scale from 0 to 1. Each of them was assigned a multiplier from 0.8 to 1.2, reflecting the importance of a specific communications area for online reputation management. These coefficients were calculated by AMDG specialists during marketing research in the banking sector.

When preparing the rating for the first half of 2022, 8,000 search results pages, 4,000 YouTube results pages, 6,680,375 user mentions on the Internet, 209,819 comments on social networks and the response speed to user requests in the official bank communities were analyzed.

The result of this work was a table that includes an integrated assessment of the quality of brand reputation management and local indicators of the effectiveness of the company's communication policy. Compared to last year, Tinkoff Bank moved from first to second place. And the leading position in the rating for H1 2022 was taken by Tochka Bank.

The detailed methodology can be found on the project website.

Go to rq-index.ru , study the industry rating TOP-100 for reputation management in the segment "Banks" for the first half of 2022.