emphasize the atmosphere of the store

[muniyaakter]

The new LeFel format aims to incorporate the concept of entertainment and customer loyalty, proposing a continuous renewal of proposals permeable to trends. The design director, Camilla Croce concludes: “This adventure began with a first store in the historic center of Parma, a place of aristocratic cultural traditions, which was met with great success. Today, with great excitement, it lands in Milan, a city that needs no introduction. We wanted toeven more by lighting up the walls in red, to denote the display spaces, which are divided into niches of different product categories.


All our efforts were directed towards a total simplification of the denmark telegram data in order to make the purchasing process even more intuitive, which is completely self-service. We addressed the Wellness theme by dedicating a real powder room to cosmetic products, with sophisticated and glamorous accents, where you can test products and, why not, attend a make-up lesson. This decidedly more Milanese “dress” gives Lefel a more mature and aware appearance, without taking anything away from the playful and democratic atmosphere that guided the idea from the very first steps.” The project to create a CREA “ digital ecosystem ” continues, thanks also to the proven collaboration with the new media agency Time & Mind , to disseminate the important projects completed online and thus increase the level of the company's “reputation”.