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Closely following your customers are your employees. If people on your team are passionate about the business they work for, they’re also choice candidates for amplifying your brand. Plus, they have inside knowledge that customers don’t have access to, which makes them ideal for promoting new initiatives or behind-the-scenes looks into what the brand is doing every day. Brand ambassadors in practice: Lululemon Global athleisure brand Lululemon has one of the



mbassador programs in the world, utilizing a mix of “global ambassadors,” or elite a el salvador number screening nd top-performing athletes, and “store ambassadors,” their everyday customers and store instructors who rave about their products. One of the biggest benefits for Lululemon’s brand ambassadors is their exclusive access to new products and sometimes even those still in development. The brand gathers feedback and insights from this group of fans while building authentic relationships throughout the communities where their stores are located. How is a brand ambassador different from an influencer? It’s easy to think that there’s not much difference between an influencer and a brand ambassador, and while influencers can certainly fall under that broader umbrella, there are important differences. Typically, influencers are contracted to work with a brand on paid campaigns to promote the business as a whole or a specific product or service.