nything beyond the realm of social media

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Authenticity: In influencer marketing, “there’s a much greater accommodation for unpolished, authentic, self-created posts” than in traditional spokesperson deals, Simpson said. Think content influencers make with their own iPhones, like this post from a doula influencer who partnered with a soap brand — as opposed to airbrushed ads. Here are four categories of influencer kuwait number screening that our panel of experts said are worth considering for a brand partnership. Celebrities. Pro: Huge followings Con: Expensive A celebrity is someone who “has some other notable element to their public identity,” Garren said. That could be a — like acting,



making music, or even mean being related to someone noteable: Brooklyn Beckham, whose main claim to fame is being the son of David and Victoria Beckham, does BMW spon. Celebrity endorsements can be a slam dunk if you’re going for reach. Celebrities have massive followings – the largest of any influencer type — and they tend to have a ton of distribution channels for their content. "[Ryan Reynolds] goes on Oprah, has a podcast, is getting interviewed in magazines,” McKeown said. (Not to mention on the red carpet!) “He’s got a bunch of different mediums” Not to mention Instagram, where Reynolds has 40M+ followers.