way that’s friendly to the

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3. Scale budgets in a pixel-friendly way I’ve seen many people change a daily budget from $25 to $100 and wonder why the following day their rates (eg. CTR, CPA or ROAS) didn’t hold. If you can help it, don’t make significant changes in your daily budgets over short time periods. When you’re scaling your daily budgets, you’ll want to do it in a



pixel. What does this mean? Pixels will likely go back into learning if you kazakhstan number screening make large budget changes in short periods of time, so moving in small increments in a measured way is more friendly. For example, if you’re spending $100 per day, you’re happy with the results, and want to scale, then start by increasing the budget 10% every other day. After a few weeks, if rates are holding or improving, then you can try a 20% increase every few days. I typically recommend not exceeding two 20%+ changes in daily budget within a 24-48 hour time period. Pro tip: Try to avoid adjusting your budget multiple times per day and reacting aggressively to day-over-day performance changes. Some volatility is normal.