Customers can freely move around these environments, and can also use a controller to interact with the furniture and accessories. In addition to granting them an innovative experience, this app allows them to get a more concrete idea of what the furniture would look like in their own home . Another brand that has embraced the Metaverse in marketing is Coca-Cola. called “The Coca-Cola Zero Sugar VR Game,” in which users can immerse themselves in a virtual world where they must overcome adventures and challenges, interacting with characters and scenarios and with the chance to win virtual rewards in various games.
This experience allows Coca-Cola to connect with latvia whatsapp phone number its customers in a fun and exciting way, and also to promote its products subliminally . The fashion industry is where more companies are designing advertising strategies for the Metaverse. H&M has developed a virtual reality app called “H&M Virtual Catwalk” that allows users to explore a variety of virtual fashion shows where they can freely move around and experiment with different garments thanks to a controller. Gucci, on the other hand, created a virtual garden on the Roblox gaming platform that recreates the immersive traveling exhibition “Gucci Garden Archetypes” , where users can purchase virtual clothing and other pieces.
Ultimately, the Metaverse should be seen as a platform in the most literal sense of the word: a space from which to leap into new horizons, particularly in the case of marketing . But, precisely because of its novelty, companies that want to exploit the opportunities it presents must be prepared to face the difficulties of advertising in the Metaverse and adapt to the user needs that will arise and change over time , as its impact grows.Digital marketing trends for 2023 The virtual world is a space of dizzying change by definition, but in our current context, digital environments are transforming faster than ever. This means that the most efficient digital marketing strategies are also updated at high speed, so, for your business or brand to remain competitive in 2023, it is essential to stay up to date with the new trends in the online marketing sector.