Websites with the highest advertising

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Arce Media presents, as every month, the “Internet Report” , an analysis of advertising investment on the Internet for the month of April 2023 in Spain. This month's ranking records a total of 5,719 brands with 23,135 creatives.

In April, and in the context of the electoral race for the regional and municipal elections , the Community of Madrid leads the list as the advertiser with the highest advertising investment on the Internet during the period analysed, with 3.72% of the total. It is followed by El Corte Inglés with 1.97%, and United International Pictures closes the top 3 with 1.71% of advertising investment on the Internet.

According to the Arce Media list , other advertisers such as the National Cybersecurity Institute , INCIBE, are among those who invested the most in the Internet with 1.67%. For its part, the Ministry of Social Rights and Agenda 2030 has 1.57% of the investment, Iberdrola with 1.55%, Nissan with 1.41%, Audi with 1.29%. Banco Santander (1.26%) and the General Directorate of Traffic, DGT, (1.25%) close the top 10.

By sectors, those that showed the greatest investment in April 2023 were: Public and Private Services, with a total bahamas number screening of 1,004 brands and 3,436 creatives, Automotive with 197 brands and 1,800 creatives, and Distribution and Restaurants with 929 brands and 4,728 creatives.

Direct purchasing (73.70%) definitively triumphs over Programmatic purchasing (26.30%) in April 2023. For its part, the Display type (68.90%) overtakes Video (31.10%)

investment in April 2023
As for the websites that showed the greatest advertising investment throughout the month analyzed, YouTube once again leads the ranking, with an investment of 17.84%. It is followed by Facebook with 8.14% and the sports media Marca with 6.89%.

Other websites, such as El País (5.74%), AS (5.15%, El Mundo (4.18%), La Vanguardia (3.50%), ABC (2.51%), El Confidencial (2.50%) and Hola close the list with an investment of 2.38%.