Even though we can question the ethics behind it, the term “writer’s block” was created in 1947, and even as early as the early 1800s, Samuel Taylor Coleridge described something very similar to what many of us feel today when trying to come up with new ideas. Many of us have a lot to say but don’t know how to structure our thoughts.
Others simply need to follow a strict editorial calendar. Now, how can we have scalable communication email list content production without sacrificing quality? What Does “High-Quality Content” Even Mean? I can feel some eyes rolling at this title, but wait! Come with me, and I’ll give you more details. As I dive further into the “content production” space, a few things become clear: consistency is vital to achieving results, what is interesting and relevant to users changes often, and exploring new themes is extremely challenging.
SEO experts used well-established criteria to predict performance that have changed since generative AI became more popular. Some criteria are still helpful, but their results are becoming less predictable. However, one thing hasn’t changed: the critical question behind every piece of content is: “What is the most important thing to my client?” Content creators often focus on what they want to say instead of what their personas need to hear.