This campaign grabbed attention and sparked conversations, perfectly aligning with Coca-Cola’s commitment to innovation. Coca-Cola - Thanks for Coke-Creating (case study) Heinz’s “A.I. Ketchup”: This Creative Effectiveness Grand Prix winner had a fun twist. Heinz had asked people worldwide to draw ketchup, and they all drew Heinz. This year, they asked AI to draw ketchup, and guess what? The AI drew Heinz too! Through humor, they showed that even AI knows Heinz is the real deal.
Good catch! Grand Prix Cannes Creative Effectiveness It Has To Be Heinz small business email list KPN’s “Piece of Me”: Of online shaming and sharing intimate photos. Partnering with Dutch pop star MEAU, Dentsu Creative Amsterdam launched a song and music video inspired by real fan stories. The campaign went viral, achieving over 33 million views and becoming a Top 3 Spotify hit in the Netherlands.
KPN - A Piece of Me (case study) Volkswagen & Livelo’s “Trucker Napp”: Bronze Lion for creatively addressing driver safety. This campaign combined safety with engagement, using creative methods to address a critical issue in an impactful way. Livelo • Volkswagen Caminhões e Ônibus Trucker Napp Renault’s “Cars to Work”: Double Grand Prix winner for solving social mobility issues by offering cars to job seekers. Amy Lanzi praised it for addressing real human dilemmas while boosting business sales.