Giuseppe Caltabiano Giuseppe Caltabiano VP of Marketing, Rock Content Sep 29, 23 | 6 min read ✓ Human crafted content Updated: November 8, 2023 Need content for your business? Find top writers on WriterAccess! Try for free In a world where big budgets often steal the spotlight, we embarked on a daring adventure – launching a B2B brand campaign with absolutely no budget.
It might not have been the ideal scenario, but let me take you on a captivating journey engineering email list through our experience and reveal how it all unfolded. The Dynamic Duo of Branding and Activation Embracing Customer-Centricity The Importance of The Campaign at This Game Changer Mode Moment Launching The Campaign “It’s Times Like These You Learn to Live Again” The Dynamic Duo of Branding and Activation We’ve been working on a branding campaign for quite some time.
You might know that marketing works in two different ways. → Branding is when you create memories that influence behavior over the long term. → Activation, on the other hand, seeks an immediate response from marketing efforts, without necessarily forming long-term memories. This latter approach is often referred to as classic leadgen in the world of B2B marketing. It encompasses paid search or display advertising.