On top of that, it’s always a good idea to optimize

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It’s worth noting all those additional search elements in your spreadsheet as well: Keyword spreadsheet monitoring what SERP features appear for certain keyword groups. So optimizing your own site for each of these keyword groups may not be enough. To incur your brand’s visibility throughout branded SERPs, you may need to: Create and optimize videos (as well as host them in more places, other than Youtube). Create and optimize images (as well as host them all over available channels, including Instagram, Pinterest, etc.


) Create and publicize more diverse assets using content re-packaging Maintain m cyprus phone number database ore long-form, content-based channels, including Medium and LinkedIn, etc. Set up mini sites targeting some of your most popular branded queries (including coupons, reviews, etc.). Namify is a great tool to come up with cool domain names to register: Screenshot of Namify dashboard. It’s a good idea to note additional assets to be created in your spreadsheet as well: Additional content assets on an example keyword group spreadsheet.


for Google’s rich snippets to let your brand-owned search snippets stand out in search. Consider adding one of the following schema markup types to your brand-oriented content assets: FAQ schema for just about any page that answers more than two questions (this is where your question research will turn useful) HowTo for instructions Video schema if you have a video embedded You also do want other departments of your company to be aware of some or many of those branded search queries.