Close the sale: can close the deal and ensure a purchase. ROI Amplified: An inbound lead generation strategy success story ROI Amplified, a PPC agency based in Tampa, Florida, had attempted to increase inbound leads by strengthening its content marketing. However, despite healthy-looking metrics, the strategy wasn’t working. It turned out that while traffic, clicks, and page views were rising, visitors were failing to leave any contact information further along the funnel.
CEO Zach Bowlby used a Zapier integration to connect Leadfeeder to Sharpspring and investigate the issue. He discovered that the marketing focus on technical content was mostly attracting students and academics czech republic business email database rather than potential clients wanting to hire the agency. Thanks to this richer information, ROI Amplified was able to optimize its strategy. With Leadfeeder, the company altered its tactics to fit its ICP, focusing on top-level content for marketers and immediately generating more qualified inbound leads.
“Leadfeeder has been really good for figuring out what content is reaching who.” - Zach Bowlby Increase inbound leads with Leadfeeder by Dealfront Inbound lead generation demands unique content that cuts through the noise, fine-tuned SEO, and a multichannel approach to lead generation. However, successfully generating inbound leads requires investment and the last thing you want is to burn thousands of dollars on tactics that don’t work.