ic is painful task. It's hard to strike the right mix of empathy, education, spend, and the temptation to cut different objectives makes it almost impossible to scale. In last week's webinar, the Leadfeeder marketing team shared insights into how we're adapting our marketing campaigns during COVID-19. And, below is the replay. In case you want the slides, here is the SlideShare.
Video transcription Hi, and welcome to the Leadfeeder webinar, Tearing up the Marketing Playbook. We're happy to have you guys with us. So let me introduce our speakers. We have Daire Summerville, who's the egypt business email database Digital Growth Manager. Jonny Butler, our Growth Marketing Lead. Anna Crowe, our Content & SEO Lead. And, myself, Andy Culligan, CMO of Leadfeeder. So, why did we decide that we wanted to do this webinar today? We ran a successful webinar last week.
At the moment, people are digesting a lot of content, especially given the current climate. So, I want to bring you through how Leadfeeder's marketing team first reacted to COVID-19. We will cover: Initial reactions and how do we move forward Content - How to react? PPC - How to adapt? ABM - How to adapt? Note: Want to gather buyer intent data and signals out of your own website to understand your visitors more? Sign up and try Leadfeeder free for 14 days to uncover the companies that visit your website, plus details on how they interact with your site.