It’s not a fad but a viable way for businesses to reach their target audience. So don’t forget to inform your social followings whenever you publish new blog posts, videos, or podcast episodes. If you’ve been using your social networks correctly, you’ll be amazed at how much traffic a single tweet can drive. Tami Brehse, freelance marketing consultant, drove 50 percent more traffic to her site using Twitter.
Twitter (now X). It’s clear that social media is worth the time and investment. Paid advertising Lastly, you can pay to advertise your content. Google Ads, LinkedIn Ads, and Facebook Ads are three popular channels finland business email database for B2Bs. However, other search engines and social networks have advertising options as well. The trick is finding the right ones for your unique audience.
Once you do, you can start using them to target your market with your valuable pieces of content. Step 4. Collect prospect information Let’s recap: at this point in our lead funnel process. You’ve taken the time to learn about your audience, crafted content, and driven traffic to it. What’s next? All the traffic in the world won’t benefit your company if you don’t have a way to collect visitor information from the dark funnel.