In the base example, we’ve set a hypothetical $3,000/month spend on Facebook and $4,000/month on Google. Ad management The ad management section gets more interesting. In addition to any monthly spend on a marketing agency that manages your ads, you’ll estimate what portion of internal team members' time is spent managing the agency or the ads themselves. Estimating this cost will take time—but it's worth it for more accurate data.
Ad management You can copy and paste the Employee salary and Employee % of FTE rows if you need to add more employees. Certain companies want to understand cost per lead, excluding internal marketing ecuador email list team salary costs. That’s okay. If that’s the case, simply set those values to zero or delete those rows. But in our estimation, the true cost per lead should include that spend because the internal team is required to run the ad process, and without them, no ad-based leads would be generated.
Without internal team member costs and report on the difference. Inbound costs The inbound costs section has rows for spend on software and assets (landing page software, email software, etc.) plus sections for people costs as discussed above: inbound costs The flexibility of the spreadsheet calculator becomes really useful for computing inbound marketing costs because of what we said above: “Inbound marketing” encompasses a suite of different activities.