What do we do on the Internet?

[sohanuzzaman56]

Interesting study by Forrester , which I picked up from Beth Kanter 's blog in a post about strategic planning in Social Networks . It tells us what people do on the Internet, segmented by age ranges. It divides users into 6 groups, according to their interaction with the network, these are: Creators, Critics, Collectors, Participants, Spectators and Inactive. [ Click on the image to see it in a larger size ]

What do we do on the Internet?


The first conclusion, aimed at improving the activity of companies on gcash data social networks, is that the decisions taken must be based on data. It is useless to invest large amounts in maintaining a Facebook page if, for example, the majority of our target audience does not use it.

As a second conclusion, closely linked to market research, it is related to the strong orientation towards return on investment. It is clear that it is the/an objective. But in its search, we must dedicate more efforts to identify the value that we offer than the € that our Marketing actions in Social Networks return to us, respond to expectations, generate emotions, transmit closeness... From Marc Cortés ' blog , quoting Gaby Castellanos, in her own words: Why do we call it ROI when we mean Value?