What is Social Media Awareness? Importance of Social Media Awareness for Brands How to Use Social Media to Raise Brand Awareness Wrap Up Download this post by entering your email below Enter your email here Do not worry, we do not spam. What is Social Media Awareness? Social media awareness refers to the knowledge and practical use of social channels for marketing and promoting a brand. There are different levels of social media awareness, but any brand using social media engages in some sort of brand awareness campaign.
To which customers are familiar with a brand or its products. It can also be taken to mean malaysia telegram number list how recognizable or memorable a brand is among its target audience. The use of social media to promote brand awareness allows brands to create and nurture personal connections with a particular audience. According to Oberlo, an average of 2.5 hours is spent daily on social networks and messaging.
Thus, it is clear that social media is a very important part of people’s lives. Oberlo also reports that 73% of marketers found social media marketing “somewhat effective” or “very effective.” As we say in marketing, we go where the people are. More importantly, 54% of social browsers use these platforms to research products, often looking for reviews and recommendations from trusted sources. For these and many other reasons that we will discuss in subsequent sections, every brand should consider using social media to grow awareness and promote customer engagement.