There are some of the most beneficial email automation combinations you can use to see great results. For example:
Welcome letters
Happy Birthday
abandoned cart emails
letters to re-engage dormant customers
Note that this is a series of emails, not a single email. A series of emails is more effective if you set them up to engage the customer rather than to annoy them. In that case, you need to think about different series. And we wrote more examples of email newsletters in this article .
1. Welcome series
An automated welcome email series helps introduce your new customers peru phone number library to your brand and encourage them to make purchases within a certain time frame.
The first email is to make sure the recipient understands who you are and what you do. It’s important to make a great first impression. Thank the customer for subscribing to your newsletter and tell them a little about yourself.
The second email, which is dedicated to a deeper description of your brand, can give subscribers a behind-the-scenes look at how you create your products. Here, we are aiming for an emotional connection that leads to better customer relationships and more repeat purchases.
The final letter in the welcome series will achieve two goals:
Show reviews from customers who are satisfied with your products
Offer a discount
After all, the whole point of these newsletters is to improve sales, whether short-term or long-term. Here, you should show how satisfied your existing customers are with the products they bought from you. This could be video reviews, photos on social media, or just text reviews. And at the end, you can include an offer to buy.