Yoga Rossman Case: How RetailCRM Helps Online Services Businesses

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We tell you how a yoga club automated processes and stopped keeping a client base in notebooks
05/28/2024 ⏱ 12 minutes
Yoga Rossman Case: How RetailCRM Helps Online Services Businesses
Yoga Rossman is a project by Tatyana Rossman on yoga classes. Every day, for four years, she conducts 15-minute exercises live, and people from almost all over the world practice with her. Everything happens in Telegram - clients pay for a subscription, connect to live broadcasts and leave reviews.

The case tells how the company set up the sale kenya phone numbers of subscriptions and automated the services of a yoga studio with the help of RetailCRM.
“At first, we kept a real ‘logbook’, recording customer data manually”
“With the help of RetailCRM, we put our database in order, and now we don’t lose a single client”
“The client’s path from entering the site to the first training session is fully automated”
“Repeat sales are maintained at 85-90% due to an individual approach to each client”
“With RetailCRM, it’s easy to develop a product and expand your client base”
“In the beginning, they kept a real ‘logbook’, and recorded customer data manually.”
The Yoga Rossman story began in 2020. During the pandemic, people went into lockdown, but many wanted to maintain healthy habits. At that moment, Tatyana Rossman began conducting her first yoga workouts. At the beginning, two people were involved in developing the business: Tatyana developed a training program, ran an Instagram account* and communicated with clients, and her husband was engaged in technical work.

The first live broadcasts were held on Instagram*. To start practicing, the client had to write in the chat. After that, they were added to the group with live broadcasts. At the start, a subscription cost 500 rubles, which was much cheaper than the average cost of a subscription to yoga classes at a gym. At that time, 50 people were practicing in the club.
Yoga Rossman Official Website Launched in 2022
Yoga Rossman Official Website Launched in 2022
As the client base grew, it was necessary to store a lot of data: the client's name, their nickname on the social network, the subscription period and the date when it needed to be renewed. Tatyana wrote this information down in a notebook
How to work with a client base and increase sales
"I handled everything related to clients myself. I wrote down not only basic data in the "logbook", but also particularly important information, for example, whether someone had injuries or contraindications. We managed to exist in this mode while the database was 50 people. But when the database doubled, we couldn't cope anymore. My husband saw how I was writing everything down manually and said: we need to connect CRM"
Tatyana Rossman
Tatyana Rossman
Founder of Yoga Rossman
The hardest part about working with the notebook was that the client base also had to be updated manually. If a client's data changed, or they cancelled or renewed a subscription, this information could easily be lost in dozens of pages of records. When it became clear that this mode was wasting too many resources and time, Yoga Rossman decided to implement a CRM system.
"With the help of RetailCRM, we put our database in order, and now we don’t lose a single client"
The next step was choosing a suitable CRM system. Initially, they turned to AmoCRM, but soon refused to cooperate: the system lacked functionality. Soon, Tatyana's husband got acquainted with RetailCRM and suggested implementing the system into business processes.

Despite the fact that the functionality of RetailCRM was more focused on working with online stores, Yoga Rossman decided to try to adapt the system for themselves.
Try the full functionality of RetailCRM for free for 14 days
"We liked RetailCRM from the first meeting. The system looked clear, understandable, the technical specialists we called explained everything in detail, and most importantly, they suggested trying to set everything up so that it would be convenient for the specifics of our business."
Tatyana Rossman
Tatyana Rossman
Founder of Yoga Rossman
The system was implemented in a month, with the help of a technical specialist from RetailCRM and a partner from i2CRM. What was done:

Transferred the client base to the CRM system.

2. Set up integration of RetailCRM with the company's Wordpress website so that a client who has paid for a subscription is automatically added to the database.

3. Set up trigger mailings: now, when a client's subscription expires, they automatically receive a message reminding them to renew.

At this stage, we also connected the Prodamus payment system. We chose it because the sales geography of Yoga Rossman expanded, and it was necessary to accept payments from cards from other countries, such as the USA, Israel, and Germany. We synchronized the service with the website and began sending customers links to pay for their subscriptions.

Yoga Rossman worked in this mode until 2022. But when Instagram* was banned, we had to look for a new platform for live broadcasts. We chose Telegram.

We created two chatbots to communicate with the client: a self-written Telegram bot and a bot from RetailCRM.
A self-written Telegram bot works as a link between the site and a Telegram channel with live broadcasts. Through it, the client pays for a subscription and gets access to chargers.

The bot from RetailCRM collects feedback and is used for individual consultations with clients.
How else can chatbots help businesses?
"The implementation of RetailCRM into business processes has reduced human errors to a minimum. Previously, when everything was done manually, data could be lost, a client could be forgotten to be reminded to renew a subscription, or information could be written down incorrectly.
For example, I also wrote down nicknames on social networks in a notebook. If I accidentally made a mistake, it was impossible to find this client again. With the help of RetailCRM, we put our database in order, and now we do not lose a single client."