Implied Consent vs Explicit Consent

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In the modern digital landscape, the value of a "leads number list" is directly proportional to the consent underpinning its acquisition. Gone are the days when simply obtaining a number was enough; today, building a list on a foundation of trust and explicit permission is not just an ethical imperative, but a legal necessity in many regions, including a growing emphasis in countries like Bangladesh. Cultivating consent ensures higher quality leads, better engagement, and protection against regulatory pitfalls.

Understanding Consent:


Implied Consent: Often arises from an existing business dataset relationship or a clear context (e.g., a customer providing a number for service updates). While sometimes permissible for transactional messages, it's generally insufficient for marketing communications.
Explicit Consent: This is the gold standard. It means the individual has actively and unambiguously agreed to receive communications from your business for a specific purpose. This usually involves an un-ticked checkbox, a clear statement, or a direct verbal affirmation.
Ethical and Effective Acquisition Methods Focused on Consent:

Website Forms with Clear Opt-Ins: When prospects fill out a form (e.g., for a demo, ebook download, newsletter subscription), ensure there's a distinct, un-ticked checkbox for consent to receive promotional calls or SMS. The language should be transparent: "Yes, I would like to receive sales calls and SMS about [Your Product/Service]."
Webinars and Online Events: During registration, include a clear consent statement for follow-up communications. Mention how you intend to use their phone number. A follow-up email confirming their consent for contact is also a good practice.
In-Person Events and Trade Shows: When collecting business cards, have a brief conversation about how you'll follow up. For lead forms, ensure a clear opt-in statement is present. "May I call you to discuss this further?" or "Would you be open to a quick call next week?"
Content Upgrades and Gated Content: If offering valuable content in exchange for contact details, be transparent about the follow-up process. The value exchange helps build trust.