Channels: Share blog posts, video tutorials, podcasts, and industry news directly with your audience, positioning your brand as a thought leader.
Live Q&As/Webinars: Use Telegram groups or channels to promote and host interactive sessions.
Behind-the-Scenes Content: Build brand loyalty by sharing exclusive glimpses into your brand's operations or team.
Affiliate Marketing:
Affiliates are leveraging Telegram channels and groups to build niche communities around specific product categories, providing reviews, recommendations, and direct affiliate links, benefiting from high engagement rates.
Challenges and Considerations for the Shift
While promising, moving to Telegram isn't without its considerations.
User Acquisition: While many users are migrating, acquiring new users for your Telegram channels/groups still requires effort, promoting your Telegram presence on other platforms.
Spam Prevention: While Telegram has strong anti-spam measures, marketers must adhere to best practices to avoid being flagged by users or the platform. Permission marketing is key.
Monetization Maturity: Telegram's advertising platform is still uae telegram mobile phone number list developing, and its direct monetization options for creators/businesses are evolving.
Cross-Platform Strategy: Few businesses can rely solely on Telegram. It should be part of a broader omnichannel strategy, integrating with email, CRM, and other social platforms.From its inception, Telegram carved out a niche by prioritizing privacy and security, a stark contrast to many mainstream platforms.
Early Business Model & Funding:
Pavel Durov's Personal Funding: For many years, Telegram operated primarily on the financial backing of its founder, Pavel Durov, allowing it to maintain an ad-free and subscription-free experience.
No Traditional Advertising: This commitment meant no reliance on selling user data to advertisers, which was a significant differentiator.
Focus on Core Features: Development centered on speed, security (including Secret Chats with end-to-end encryption), and a rich feature set for communication.