Search Engine Optimization (SEO) is a long-term lead generation strategy that focuses on increasing your website’s visibility in organic search results.
Begin with keyword research to identify terms your target audience is searching for, then optimize your website’s content, meta tags, and structure accordingly.
Create valuable, keyword-rich blog kenya whatsapp list posts, landing pages, and resources that answer your audience’s questions and address their challenges.
Building backlinks from reputable sites increases your domain authority and improves rankings.
Local SEO tactics, such as optimizing Google My Business listings, help attract leads searching for nearby services.
SEO-generated leads tend to be highly qualified because they find your business while actively searching for solutions.
Regularly analyze your website traffic, rankings, and conversion rates to refine your SEO strategy.
In summary, SEO attracts a steady stream of organic leads, reducing reliance on paid ads and increasing brand credibility.