Sales and Opportunities

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Sales is the main objective of every marketing funnel. And the key point here is knowing whether or not the lead is ready to make a purchase .

If you use any automation tool, you must be familiar with the concept of gcash data scoring , which is nothing more than an indicator through points that tells you whether or not the lead is ready to make a purchase.

If the purchasing journey was successful, the chances of the lead closing the purchase will be quite high. Your salespeople will approach the customer with the information they have consumed and will not need to force something they already know and believe in.

Results Analysis
At the end of the shopping journey, it’s time for management to take action.

Study all the actions and each step within the strategies used and see what the bottlenecks were and what can be improved. Through Digital Marketing metrics , you can improve the process with each sale made and your funnel will be constantly optimized.