Direct conversion happens when a visitor fills

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Content created and optimized with SEO techniques will become the gateway for new people to get to know your company through relevant information.

The same goes for social media: if the content is designed in an educational fantuan data and engages the target audience, they will be directed to your website.

– Conversion into Leads
With your website traffic increasing, it's time to turn those visitors into leads.

The moment a visitor leaves their personal information in exchange for something, they become part of your lead base.

There are two ways to convert a lead: directly and indirectly .

out a purchase form.
Indirect conversion refers to cases in which the completed form provides access to some type of educational content that adds to the visitor's purchasing journey.
Don't rush: not every lead that comes through an indirect conversion is ready to be approached by sales. Pay attention to your company's sales cycle and understand the right time to move the lead forward in the funnel – especially in more complex cases, such as B2B (business-to-business) .