Familiarity with marketing automation platforms

[roseline371274]

To excel in this dynamic role, an E-Marketing Specialist needs a blend of technical expertise, analytical prowess, and creative thinking:

Technical Skills:
Proficiency with digital marketing platforms (Google Ads, Facebook Ads Manager, email marketing software like Mailchimp/Constant Contact, CRM systems like HubSpot/Salesforce).
Understanding of SEO and SEM tools (Ahrefs, Moz, SEMrush).
Web analytics tools (Google Analytics).



Recognition of the need: through research and its content, the user business owner data the problem they are facing, as well as the implications that the lack of resolution of this problem can generate. This is where the user will understand the situation they are in and begin to look for solutions. It is important that your content shows the customer that you can be that solution.

Consideration of the solution: among the solutions sought by the buyer, there will be several different options and this is the moment when he will evaluate which is the best for his case. The important thing here is to be able to reinforce how important it is to solve this problem so that the buyer does not procrastinate in resolving it. Among all the options he is considering, he will probably choose the one that was most present during the other stages.